The British textile industry is one which is slowing diminishing as cheap overseas labour becomes more and more popular within the fashion industry. So how do you keep abreast within this tough and difficult market? By differentiating yourself from your competition and aligning yourself with the quintessential qualities that your clients all strive to achieve.

Elegant Design are one of London's most experienced C.M.T manufacturers, with clients such as Hardy Amies, Paul Costelloe, Lalage Beaumont, Allegra Hicks, Matthew Williamson and Paddy Campbell. However, being the best does not guarantee success. That's why I helped create a new identity, website (in progress) and promotional material for Elegant Design to revitalize their image as being superior British tailors. As a direct result of the new identity, business has increased as they've attracted new clients as well as reminded old clients exactly why the British textile industry has not given up yet.