As a Brand and Creative Director, I’ve shaped and scaled brands through growth, transformation and market change. I have led brand programmes across global agency networks and boutique studios, working closely with founders, C-suite leaders and senior stakeholders to clarify ambition, define positioning and turn strategy into clear creative direction. My experience spans technology, retail, finance and hospitality, with a focus on building strong brand platforms that stay coherent as businesses expand into new markets, channels and audiences.

Across my career, I have helped win, grow and steward multi-million-pound client relationships by combining creative craft with strong commercial awareness. I take ownership of both the work and the conditions around it, from setting the creative standard and aligning stakeholders to shaping teams, processes and ways of working that support consistent, high-quality output.

I bring an entrepreneurial mindset, a bias for action and calm, decisive leadership in ambiguous, fast-moving environments. My approach centres on defining a clear central idea and translating it into brand expression that teams can use with confidence, while ensuring enough flexibility for brands to evolve as culture, audience behaviour and technology shift.